Regional marketing program manager

General role summary:
This position will lead the marketing planning and execution of the Software Publishers products for all market segments in Germany.

Duties/Responsibilities

• Analyze and understand the Dell | ASAP Software positioning in the marketplace
• Develop, drive and execute marketing programs for all market segments
• Develop relationships with appropriate Software partners
• Work closely with marketing teams to gain support for programs. Develop relationships with Publishers to ensure alignment on key initiatives
• Drive activity, programs, training and communication messages and product information
• Communicate marketing plans to all Sales members and drive effectiveness and value add of marketing activities
• Develop and ensure training of Sales teams
• Ensure close co-operation with sales teams
• Co-ordinate sales incentive programs designed to drive sales results
• Develop and communicate metrics in order to measure success and profitability of programs

Education /skills/experience

• Minimum Bachelor’s degree or equivalent
• Native or fluent in German and English
• 1-5 years Marketing experience preferably on software products
• Understanding of the PC industry, including key technologies, major competitors, product and industry trends, market and typical marketing practices, product positioning
• Strong negotiation and partner management skills
• Key Dell competencies required for this role include Customer Focus, Drive for Results.

If you recognize yourself in this description, please send your resume and cover letter in English (ref MPMDach-2008) to recrutement@fr.asap.com